Member Benefits

ERA, the voice of manufacturer’s representatives, contributes to members' success. Along with our National ERA team, the Northern CA ERA is the best resource to improve your business in Northern CA.

• Visibility to High Quality Manufacturers

  How do manufacturers find out about your organization? The ERA is a primary resource for manufacturers looking for representation.

• Networking 

  Providing forums for interaction with other Rep firms, Distribution partners and manufacturers. NorCal ERA provides camaraderie, the opportunity to network with fellow reps in a very real sharing of the rep experience.

• Chapter Meetings

  Dinner meetings feature experts in technology, business, finance and government, discussing topics of interest to principals of member firms as well as to field and office personnel.

• Owners' Forums

  Rep firm owners meet in an informal atmosphere (usually at lunch) to exchange ideas on a specific subject. Each attendee comes prepared to contribute. A moderator keeps the information flowing. An outside expert is usually on hand to answer technical questions and provide advice.

• Joint Meetings

  The Chapter co-hosts seminars and meetings with other industry groups active in engineering, purchasing and management.

• Educational Programs

  Training and technical seminars are aimed at upgrading computer skills, product knowledge and selling techniques of field and inside salespeople.

• CPMR Program

  Certified Professional Manufacturer Representative Program: Learn how to run your company the correct way. Maximizing productivity and sales, while attracting and keeping the highest quality manufacturers.

• Business and Financial Planning

  Advice on year-end tax planning and financial controls, legal guidance and business organization are features of specialized seminars.