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Welcome to Electronics Representatives Association

ERA Representatives are highly motivated, independent business people who sell electronic products for more than one manufacturer to customers in an exclusive geographic territory.

ERA, Electronics Representatives Association, is an international trade organization comprised of qualified professional manufacturers' representative firms. The international organization is made up of local chapters throughout the United States and the world. Each Chapter is defined by their exclusive geographic territory.

The Northern California Chapter covers Northern California and Northern Nevada.

ERA reps are geographic experts. They know the territory and are skilled in identifying new customers and new opportunities. They expand their customer base while expertly servicing existing customers and managing strategic accounts. Their customers include the largest most well known companies to the small and emerging operations.

Attention All Members Important Policy Change
Affecting All Future ERA Events and Activities

In an effort to minimize the costs of hosting ERA events, the Board of Directors has implemented a late cancellation fee and a no-show fee, effective October 15, 2008.

Members who cancel their reservations after a designated date will be charged $25 per person.

Members may appeal to the Board of Directors in writing within 14 days after such event to waive the fee. The Board will review the request and notify its decision via email.

Members who have reservations, but fail to show-up for an event will be charged $25 per person. Members may appeal to the Board of Directors in writing within 14 days after such event to waive the fee. The Board will review the request and notify its decision via email.

Please send all requests to officemanager@ncalera.org .

Thank you for your understanding.

Northern California ERA
Since 1947
Over 50 Years of Service to the Electronics Industry