Electronics Representatives Association, (ERA), is an international trade organization comprised of qualified professional manufacturers' representative firms. The international organization is made up of local chapters throughout the United States and the world. Each Chapter is defined by their exclusive geographic territory. ERA works to promote, protect and enhance the multiple-line rep function and our members' unique system of synergistic selling. ERA acts as the worldwide conduit across the electronics industry for manufacturers seeking professional field sales firms to sell their products. ERA also serves as a resource for electronics and high-technology industries.

The Northern California Territory as defined by the Electronic Industry Association’s Unit Territory Plan as Territory No. 29 stretches from Central California to the Oregon boarder and includes Northern Nevada:

Northern California bounded on the south by the Counties of Monterey, Kings and Tulare, inclusive, and on the east by the Counties of Tulare, Fresno and Mono, inclusive (ZIP codes 932-966), northern Nevada bounded on the south by the Counties of Mineral, Churchill, Lander, Eureka and White Pine, inclusive (ZIP codes 893-895, 897-898).

We have close to 100 Manufacturer Representative member firms. Our members employ more than 600 industry professionals and represent over 1000 manufacturers both domestic and foreign.

The Northern California Chapter is one of the largest and most active in the ERA. Our activities encompass education, training, publications, trade shows, and abundant networking opportunities to interface with reps, distributors and manufacturers to discuss issues and solve problems. Technical and managerial programs are offered as a benefit to member firms.

Our programs have been recognized by the National Board of the ERA and resulted in numerous awards. We were presented the prestigious Chapter of the Year on several occasions.

Networking is a major benefit for every organization. The well-attended bi-monthly evening meetings allow our members to interact and exchange ideas. We often have interesting guest speakers covering various topics such as Economics, Legal Issues, New Business Trends and other pertinent significant topics.

In addition to this web site, our Chapter annually produces and publishes a Membership Directory from the data on the web site. This directory is used by customers to locate manufacturer and product information and by manufacturers seeking representation in the Northern California and Northern Nevada markets.

The Local Chapter helps our professional members maintain their sharp edge with services, programs and benefits that enhance their knowledge and expertise. Examples are professional seminars, business and sales training, regional trade shows, regular product group meetings, group discount programs, the ERA Newsletter, a Chapter lending library, and much, much more.

More information is available at the Chapter office. Click on Contact ERA button above for contact information.